Performance appraisals in mc donalds Assignment

Performance appraisals in mc donalds - Assignment Example Living up by the brand name and delivering the customers with the desired services that meet their quality and taste considerations make up for the company policy. Further, ensuring equal care for the employees is also part of McDonald’s policy and procedure. McDonalds makes use of result based evaluation of the employees. This is based on the results and the satisfaction level of the customers. This is better compared to the other two mentioned because it comes directly through the customers response. Keeping the customers views as priority, the evaluation according to the customers’ response also helps assessing the employees accordingly. On the job based behavior and responses is also a key to evaluation. McDonalds Company takes into account all the professional company requirements. This is done so on account of the quality management skills incorporation. These skills and standards make the training and development process a mandatory part of the overall business procedure. This is done so by the companies in order to make up for the quality needs that are set forth by the quality assurance based companies and quality techniques such as Total Quality management and other customer centric processes and business purposes. At McDonalds, the evaluation process consists of input from number of sources. Based on this the output is a blend of external sources as well which include the supervisor’s opinion as well as the client’s response. Since the evaluation is largely based on the on the job details and descriptions and the customers are a key source to the on the job description and behavior determination, therefore the McDonalds employees evaluation is based on the multiple discipline based assessment. Multi source feedback is an essential tool of marketing and business activities with regard to determination of customers interest and overall performance of the organization. McDonalds makes use of the 360 degree feedback. This

When Starbucks was launched who was the target market, how was Case Study

When Starbucks was launched who was the target market, how was Starbucks positioned and what decisions about product, price, distribution, service and promotion supported this positioning - Case Study Example With his sound business strategies, the company has achieved market leadership in the specialty coffee industry. This paper enumerates the different marketing strategies utilized by Starbucks in order to achieve the position that it has held today. It evaluates the different marketing mixes that contributed to the success of the company. The paper focuses on the product & services positioning strategies, pricing strategy, distribution channels and promotion strategies. In order for a business to grow and achieve market leadership, it must create a strong market orientation. The company must seek to understand the customer needs and develop its marketing strategies in response to those needs. The strategies should aim at attracting, satisfying and retaining target customers. (Best, 1997) When Starbucks initially started, their product portfolio includes dark-roast, whole bean coffee and manual coffee pots and equipments. The company is in the retail business of offering their products to customers who like to brew at home. Their target market is the people from Seattle who are educated on fine coffees. These are type of people who love quality brewed coffees. When Schultz joined Starbucks, he envisioned the company as becoming the Third Place. The Third Place is considered as the place between home and work. The company was now engaged in serving coffee to customers similar to Italian espresso bars. It is in this stage of the company’s life cycle that their target customer also includes people who are educated with college degrees and high annual income. The market segment responded positively to the Starbuck’s marketing strategy such that the company grew rapidly. Schultz and his management team strategically positioned Starbucks as a strong brand that not only spells quality coffee beverages but also a unique experience in which the customer longs for and